CrowdInsights
Understanding multi-scale city dynamics
CrowdInsights is a digital solution that actively monitors urban environments detecting the composition, dynamics and motivations of crowds. It provides data analytics and actionable insights to support decision-making and planning among administrations and businesses.
CrowdInsights provides decision makers with reliable predictions and actionable insights on the composition, dynamics, and intentions of crowds in the urban environment. Understanding people’s behavior is crucial when, for example, a city manager has to decide opening times of a pedestrian area, or when commerce operators want to deliver effective marketing campaigns. CrowdInsights exploits many data sources, including Apps and Mobile Telco data, Social Media, and simple IoT sensors in the city areas and shops.